Tricks to increase gross sales with Web sites + Advertising and marketing

Jumpstart your ecommerce

With all the thrill round inflation and attainable financial contractions looming giant over 2023, giant firms are scrambling. Smaller companies, although, have the distinctive skill to roll with the punches. So, in case you’re a small enterprise searching for how one can increase gross sales throughout these unusual occasions, benefit from these ecommerce preparedness suggestions and get forward of the curve.

Editor’s word: Excited by trying out a demo website that showcases the entire options talked about beneath? Click on here to strive it out.

Tricks to increase gross sales

Take a look at these 5 tricks to increase your gross sales this 12 months:

  1. Create a visually compelling store experience.
  2. Capture more customers.
  3. Expand your sales by selling everywhere.
  4. Engage your audience with email and social posts.
  5. Create a winning customer experience wherever you are.

Prepared to leap in? Let’s go.

1. Create a visually compelling retailer expertise

Shoppers are likely to resolve whether or not they need to purchase on the retailer inside the first few seconds of shopping. For that reason, it’s necessary to offer nice visuals, make the knowledge as simple and accessible to digest, and supply shoppers with the appropriate “proof” to make the acquisition choice.

Listed below are some useful recommendations on how one can design your retailer to pack a visible punch:

Embrace quite a lot of in-context and product-only photos

Pictures are important in serving to prospects make buying choices. While you’re creating photos on your merchandise, ensure to incorporate the next:

Click on the textual content to increase every part beneath for extra info.

In-context photographs that present merchandise in use

These create an emotional bond and inform a narrative. It’s additionally the right solution to present your merchandise in motion or recommend a specific use on your product.

Person carrying leather duffel bag

Product solely photographs

Excessive-quality photos of all of your product angles, ideally with a white background for higher attraction.

Leather Bag Alone On A White Background

Professional tip: Have to take away a picture background on the fly? Our GoDaddy Studio integration may help.

Customise your product photos

Utilizing GoDaddy’s On-line Retailer Builder, you even have loads of flexibility on how one can finest showcase photos all through your retailer. Listed below are a couple of options that we advocate on your retailer:

Featured merchandise

You probably have a featured product part and product photos which have a sq. orientation, use the Highlight structure to make them stand out.


Layout Option In The Featured Products Section

Product gallery

You might also promote merchandise which have a sure measurement or form, so the product photos will possible look higher in a selected orientation. To customise the form during which these product photos seem in your retailer, go to the shop web page, select the Product Gallery tab after which click on Picture Choices.

Product Gallery Image Options

product screenshot from GoDaddy

Tip: It’s also possible to allow a fast view possibility on your merchandise from these menus. This offers your prospects a fast and simple choice to buy merchandise rapidly. Right here’s the choice that you just’ll have to allow:

Product element pages

It’s also possible to make your product photos stand out additional on product element pages by choosing the Hero Picture structure. That is nice for showcasing lovely product photographs as the primary focus of your product element web page.

To decide on this structure, go to your retailer web page, select the Product Web page tab, then choose the Format possibility.

Hero Image Options On Product Page

Create a surprising first impression and sense of urgency with a header

Present a robust visible picture (an in-context shot or aspirational picture of your product getting used) and pair it with an motion button to buy. A streamlined touchdown web page might be essential when trying to seize new prospects, in addition to repeat prospects.

Cover Page With Call To Action

Add a header

Go to the Web site editor, click on Header, and choose the Cowl Media to make use of.

Cover Media Options

It’s also possible to add an Motion Button and specify the message. For an added contact, the message ought to emphasize an urgency to purchase.

It’s also possible to benefit from merchandising lovely product photos by the photograph gallery function in Web sites + Advertising and marketing.

Product Photo Gallery Example

Create a photograph gallery

Out of your web site editor, merely choose Add a Part and select Photograph Gallery.

Photo Gallery Selection And Layout Options

You’ll see numerous choices on layouts to select from and the way your photos are displayed. This can be a nice alternative to point out photographs of shoppers utilizing your product or in-context product photographs, to create an interesting connection to your potential buyer.

For extra particulars on this function, check out our photograph gallery assist information.

Web sites + Advertising and marketing Ecommerce additionally has the power to show product photographs in a single column. This selection higher showcases merchandise which have a number of product photos to view, particularly on cellular gadgetsSingle column view of product

Add a mobile-friendly single-column gallery

To entry this selection, you will want to be enhancing the On-line Retailer part of your Web sites + Advertising and marketing dashboard. From there, choose the Format Choices tab:

Mobile layout options in the Online Store

From there, choose the specified variety of columns:

Mobile column options dropdown

Vertical product element web page structure

For a extra trendy look, you’ll be able to allow a vertical product element web page in Web sites + Advertising and marketing Ecommerce. This can be a nice possibility for showcasing tall and large product photos.
vertical view in online store

Add a vertical product structure

To allow this selection:

Vertical display in Online Store

Allow a promotional banner with restricted time solely messaging

Let your prospects know that you just’re having a sale or particular supply in order that they’ve a powerful purpose to buy proper then and there. You’ll be able to have a number of gross sales occurring all year long, however run one sale at a time so there’s extra urgency to buy throughout these particular timeframes.

Your message ought to embody content material that mentions perks prospects get for purchasing (for instance, free transport, sale pricing, free present wrapping, and so forth.).

Banner Messaging Example On Home Page

Study extra right here.

Showcase related merchandise in your retailer

Related merchandise are a wonderful solution to cross-promote extra of your merchandise.
sofa product page for holiday shopping tips
suggested items in Websites + Marketing

Allow related product showcase

To allow this selection, you’ll need to edit your On-line Retailer web page:

Enabling suggested items in online store

As soon as enabled, you’ll have to publish your website so as to see the advised gadgets part.

Present out there choices with coloration swatches and show buttons

A good way to seize consideration to the choices out there on your product could be by coloration swatches and show buttons. Having these choices enabled generally is a good upselling alternative on your merchandise. The out there choices on your prospects might be seen on the product gallery and the product element pages.
Color swatches on live site

Add coloration swatches

You’ll be able to allow these choices when including or enhancing product choices:

color swatch options in Online Store

Draw fast consideration to your promotions utilizing the announcement pop-up add-on

This can assist let prospects know instantly what promotions you might be working and can even information them to particular areas of your retailer they could be likelier to purchase (similar to sale or clearance gadgets). Operating a sale? Let your prospects know!

To extend urgency, ensure to incorporate a purpose to purchase now (for instance, sale ends quickly, restricted time solely, and so forth.) and an motion button that directs customers to the shop merchandise which might be on sale.

Discover ways to create a pop-up field right here.

Product photos aren’t the one visible that should look nice. Guarantee your classes stand out.

Create a sale class

Making a class particularly for gross sales helps your prospects simply discover limited-time gross sales you might offer. You’ll be able to create a class for gadgets which might be particularly on sale after which rearrange the order of that class so it reveals up on the prime of the record.

Our assist heart has extra info on how one can create and handle classes.

Improve a class’s attraction with lovely photos

Add a phenomenal picture for every class in addition to an outline in order that it stands out to shoppers and is immediately recognizable when they’re shopping by your retailer.

The class picture that you choose will show as a banner on your prospects.

Category Page On Live Site

Showcase choose featured classes all through your retailer

It’s also possible to function choose classes with lovely imagery all through your retailer. Go to the Web sites + Advertising and marketing editor, choose Add a piece after which select Featured Classes.

By choosing add a picture, you may as well specify the place the picture hyperlinks to and level to a selected class.

Featured Category Options In Websites + Marketing

Create and showcase classes that assist shoppers slender down what to purchase

Information prospects on what merchandise they need to be in the event that they’re undecided the place to start out.

Contemplate creating “new arrivals,” “finest sellers,” and any “restricted availability” classes on the prime of the class record to right away attract shoppers.

Having too many classes can distract prospects.


Concentrate on creating distinct teams of merchandise and a narrowed-down record of classes so prospects aren’t slowed down with too many particulars and have hassle discovering or understanding what they’re searching for.


By the way in which, in case you’re interested by seeing these options in Web sites + Advertising and marketing in motion, check out our demo site

Showcase product opinions

Your prospects will really feel assured of their buy choices in the event that they know others have bought merchandise from you and gave that buy a thumbs up.

Allow product opinions

Store Settings Options For Enabling Social Reviews

For every of the merchandise you promote, permit prospects to offer a overview that’s seen to different potential shoppers. This is a wonderful solution to talk your organization’s social media standing.

Yow will discover extra info on how to do that right here.

Showcase buyer testimonials

Whereas product opinions permit your prospects to price your merchandise particularly, you even have the choice so as to add a extra common testimonials part as properly.

Including a testimonials part along with your product opinions lets you drive dwelling what prospects take into consideration your retailer and your customer support.

Customer Review Section On Website

You’ll be able to view the steps on how one can add testimonials to your website right here.

Show your Fb and Instagram presence in your retailer

You’ll be able to spotlight your social presence for added legitimacy in addition to a broader connection to your prospects. Discover ways to allow hyperlinks to your social presence — in addition to any opinions you’ve acquired on social media — right here.

In case you are on Instagram, you may as well join your Instagram feed to your Web sites + Advertising and marketing retailer. Study extra right here.


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2. Seize extra prospects

As soon as prospects have discovered a product they’re interested by, listed below are our greatest recommendations on how one can improve the probability they’ll buy it. Broaden the specified part to see extra info on how one can allow that function in your website.

Present a gross sales worth for every product

Getting into a sale worth on your product will present each the unique and gross sales pricing. You are able to do this by going into Retailer > Merchandise > Add/Edit Product > and submitting within the Gross sales Value discipline.

Example Of Sale Pricing In Online Store

Supply free transport, native pickup or supply

Supply prospects an additional nudge to buy by offering free transport and showcasing it in your retailer. That is additionally a good way to stop customers from abandoning their procuring cart if they’re stunned by the price of transport.

To supply free transport on choose merchandise, go to Transport below your product particulars web page, and choose the choice for This merchandise at all times ships free. It should show a free transport badge in your retailer.

Free Shipping Display On Online Store

It’s also possible to supply site-wide free transport. To study extra about how to do that, go to our assist information.

Supply free product returns

Give your prospects peace of thoughts with free returns. This selection permits sellers to supply free returns on all or any of their merchandise. The free returns possibility might be discovered on every product element. Yow will discover the merchandise record below Commerce > Merchandise.

Free returns toggle option

Allow deserted cart restoration

One other route for capturing extra prospects could be to leverage the deserted cart function provided in Web site + Advertising and marketing Ecommerce. This function reminds prospects that they’ve left gadgets of their cart by way of electronic mail.

Abandoned cart recovery store settings

To allow this function, see the assistance information right here.

Acknowledge presents and supply free present wrapping

Many purchases are supposed to be presents. Enable your prospects to specify this within the check-out so you’ll be able to put together the order appropriately.

To allow this, go to your Retailer Settings and below Normal, choose Verify-out, after which choose Enable prospects to incorporate particular directions throughout check-out.

Special Instructions Option In Store Settings

You’ll be able to ask your prospects to offer the recipient’s title, in addition to describe what you’ll do if the order is a present (e.g. embody a present word so we will place this within the package deal).

Additionally, as a solution to stand out from opponents, you may as well supply free present wrapping. You’ll be able to present this for all merchandise and specify this within the check-out directions talked about above.

Or in case you’d prefer to allow this for less than particular merchandise, you’ll be able to embody gift-wrapping as an add-on for every product.

Add a Pay Button to your website

With Pay Buttons, Web sites + Advertising and marketing web site homeowners can now hyperlink any motion buttons to GoDaddy On-line Pay Hyperlinks to allow them to receives a commission.

Word: Unsure the place to search out the motion buttons? Motion buttons might be added from inside a number of part sorts in Web sites + Advertising and marketing, such because the Header, Introduction, Content material and About sections.

You do not want to have both On-line Retailer or On-line Appointments to have the ability to use Pay Buttons. You’ll, although, have to have a GoDaddy Funds account to create Pay Hyperlinks. However don’t fear, you’ll be able to simply get a GoDaddy Funds account began from the Pay Buttons settings as properly.

Allow prospects to simply rebook companies

In case you are extra of a service-based enterprise and you’ve got shoppers that repeatedly e-book the identical companies from you, these shoppers can now simply rebook earlier companies. To do that, your shopper would merely have to go to their reserving historical past and so they can rebook from there.

Supply present playing cards

Reward playing cards supply an ideal present possibility for buyers which may be searching for fast and simple present choices. Take a look at our information for steps and issues on including present playing cards to your retailer.

Spotlight your restricted version gadgets

If your online business tends to supply seasonal or restricted version gadgets, you’ll be able to showcase these merchandise by the brand new restricted version possibility. Showcase these merchandise by the brand new restricted version possibility. Yow will discover this selection within the Stock part for every of your merchandise:

holiday online shopping tips showing limited edition toggle

Needless to say you’ll have to publish your website after enabling this selection the primary time. Right here’s the way it’ll seem on the reside website:

limited edition products on live store

Set customized threshold for low stock messaging

Along with setting restricted version messages in your retailer, sellers now have the choice to set the brink for when low stock messages will show.

Low threshold options in Online Store

This function will have to be set individually on your merchandise, and it’s an ideal instrument to create urgency for driving extra gross sales.

Limited quantity live site

Customise order/transport/reserving affirmation

With this replace, web site homeowners can now customise their order/cargo/reserving affirmation emails. Add your organization’s emblem, match your model, add a coupon code for the subsequent order, and so forth. Yow will discover this new possibility below “Automations”.

Allow zip code degree gross sales tax calculation

For simplified tax calculations, you’ll be able to configure gross sales tax on your on-line retailer by way of a simplified automated gross sales tax system.

To activate this operate, go to your gross sales tax web page and add the zip code degree gross sales tax possibility. From there, add the states the place you might be required to gather tax, and tax charges shall be robotically up to date and calculated on your On-line Retailer orders at checkout primarily based on the consumer’s zip code.

Tax modifications occur repeatedly, and it will get troublesome to maintain observe of it manually. With this answer, the tax charges shall be robotically up to date day by day.

Get correct transport charges and print labels simply

Bored with copying and pasting addresses into different instruments to buy transport labels? Now you received’t have to. Our integration with ShipEngine lets you rapidly get charges and buy labels from FedEx, UPS and USPS, all with out leaving GoDaddy (please word that this function is at the moment restricted to US-based prospects solely).

To arrange your transport labels, merely click on on “Purchase Transport Label” when viewing an order and ShipEngine onboarding will start.

Use Good Ribbons to make your gross sales stand out

With the Good Ribbons function, you’re capable of spotlight the specified merchandise with Bestseller and New Product tags.

smart ribbons product screenshot

smart ribbons screenshot

To make use of these Good Ribbons, you will want to make sure that you’ve chosen the specified tags on any qualifying merchandise.

smart ribbons liveWord: Needless to say you’ll be able to solely show one ribbon per product, and the On Sale class takes prime precedence, then Bestseller, after which New Product.

holiday decor smart ribbon

Add Good Ribbons to your Featured Merchandise as properly

If you wish to spotlight your bestsellers and new merchandise, the Good Ribbon operate for Featured Merchandise will provide help to just do that.

Smart Ribbons for Featured Products

Utilizing the dropdown menu below every class possibility will allow you to select the precise labels you’d like to make use of for every.

Live site showing featured products smart ribbons

Word: This selection can solely be used with the Basic and Carousel structure choices for Featured Merchandise.

It’s also possible to select the type of your Good Ribbons:

Smart Ribbon option pulldown

The default, clear and rounded rectangle choices will maintain the ribbon within the default location on your template, whereas the capsule type possibility will transfer the Good Ribbon location. This may be useful if the default ribbon location doesn’t work on your particular product photos.

Example of pill style Smart Ribbons in Websites + Marketing

Create and share coupons

Coupons are one other nice solution to incentivize customers to purchase now. Study extra about how one can create coupons.

To showcase the coupon, you may as well spotlight it within the promotional banner in your website.

Add an electronic mail subscription type coupled with a coupon incentive

A publication is a good way to attach together with your shoppers and supply them electronic mail promotions on new merchandise, ongoing gross sales, and any new value noting. Web sites + Advertising and marketing makes it simple so as to add new subscribers to your organization publication.

Study extra about including an electronic mail subscription type.

Email Subscription Configuration Screen

To allow a coupon, merely activate the choice to allow coupons for sign-ups and customise the low cost quantity and message content material.

Subscription Section As It Appears On Live Site


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3. Broaden your gross sales by promoting all over the place

Apart from promoting in your on-line shops, you might need to contemplate promoting standard marketplaces like Amazon, eBay, Etsy, and so forth. and social networks like Fb, Instagram that draw billions of customers day-after-day.

Web sites + Advertising and marketing makes it simple so that you can promote your merchandise on the entire main marketplaces, in addition to on Fb and Instagram

Editor’s word: Social media ecommerce integration and market options can be found just for audiences inside the US at the moment.

Promote wherever with GoDaddy Funds

With GoDaddy Funds, you’re capable of promote in individual by a retail retailer or bodily location, e-book appointments over the telephone or promote remotely by way of cellular app at farmer’s markets or pop-up occasions. You’re additionally capable of settle for cost with the GoDaddy Card Reader with Docking Station and the cellular app for on-the-go funds, a GoDaddy Good Terminal for in-store funds, a Digital Terminal for telephone orders, and Pay Hyperlinks that can be utilized by way of electronic mail, textual content, social and extra.

Moreover, with a unified expertise throughout on-line and in-store, prospects should buy on-line and choose it up in-store, e-book on-line and pay in individual, or order in-store and have it shipped to their dwelling.

Associated: Introducing GoDaddy Funds — Quick and safe funds for small companies

Good Terminal {hardware}

GoDaddy POS hardware
The Good Terminal {hardware} presents a strong level of sale possibility for in-store cost wants. It connects with equipment similar to printers, money drawers, and barcode scanners.

Options of the Good Terminal {hardware} embody:

  • Settle for all main bank cards with a swipe or chip or contactless.
  • Contactless funds permit prospects to pay utilizing smartphones by way of Apple Pay and Google Pay.
  • A light-weight terminal permits for on-the-go mobility, because it doesn’t have to be tethered to the docking station for use.
  • Straightforward contact interface for retailers so as to add orders.
  • Our easy-to-use docking station lets you join the Good Terminal to an current register, money drawer or scanner.

On-line orders for pick-up and supply are additionally built-in together with your Good Terminal. Prospects will pay for his or her order in individual utilizing bank cards or contactless cost, and you’ll replace the standing of the order out of your Good Terminal. The order will robotically replace in your On-line Retailer.

buy online pick up in store

GoDaddy Cellular app

The upgraded GoDaddy Cellular app permits sellers to have a cellular level of sale possibility, all from a seamless cellular app. This app requires no further {hardware}, making it an ideal choice to get began rapidly with on-the-go funds. This function is obtainable at no further value.

Card reader {hardware}

Ideally suited for on-the-go cost, our card reader {hardware} works along with the GoDaddy Cellular app, making it a low-cost {hardware} choice to get you began.

  • Simply take bank card funds wherever on the go together with a small, easy-to-carry card reader.
  • Settle for all main bank cards with a swipe or chip or contactless.
  • Contactless funds permit for purchasers to pay utilizing smartphones by way of Apple Pay or Google Pay.
  • The included docking station lets you stabilize the reader and use on a tabletop or at your register.

Associated: GoDaddy now presents point-of-sale gadgets and breakthrough low cost pricing

Promote on marketplaces

Along with promoting in your on-line retailer, it’s additionally a good suggestion to promote the place your buyers will possible be shopping of their free time.

With Web sites + Advertising and marketing’s On-line Retailer, you’re capable of simply promote your merchandise on a number of marketplaces on the identical time.

This contains sellers similar to Amazon, eBay, Etsy, Google and Walmart.


Websites + Marketing Marketplaces Setup Screen

These standard marketplaces entice excessive volumes of internet buyers and generally is a large increase on your on-line gross sales. Having your merchandise the place the site visitors is excessive generally is a main increase to your on-line gross sales.

Web sites + Advertising and marketing additionally retains your stock synchronized throughout the varied marketplaces, so that you don’t have to fret about holding separate websites updated.

Able to get began with Marketplaces on Web sites + Advertising and marketing? You should utilize this information to connect with Marketplaces for the primary time.

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4. Interact your viewers with electronic mail and social posts

The important thing to retaining buyer curiosity is thru energetic engagement together with your prospects. Two methods to interact together with your prospects are by electronic mail newsletters and social media.

Electronic mail campaigns

Web sites + Advertising and marketing presents seamless integration with GoDaddy Electronic mail Advertising and marketing that can assist you to simply communicate, in addition to for coordinating your electronic mail advertising campaigns.

An editorial calendar might be immensely useful when planning what you’d prefer to ship and when. Unsure the place to start out? We advocate this information:

Social media campaigns

With GoDaddy Studio, creating a surprising social media marketing campaign for your online business is straightforward and lets you make and keep connections together with your prospects.

Over Social Media Creation Screen

Want extra info on how one can create your advertising marketing campaign utilizing GoDaddy Studio? Take a look at this assist information for extra info.

As with electronic mail advertising, there are some necessary issues when launching a social media marketing campaign. Here’s a information to get you began.

Promote your online business on social media

Trying to get your online business observed on social media? Promoting is the right means to do this. And now, you’ll be able to create advertisements for social media by your Merchandise record web page.

Products page on Websites + Marketing

Enable prospects to share merchandise to their very own social media accounts

With this selection enabled, your prospects can share merchandise out of your web site on to their very own social media pages. This function may help increase visibility on your merchandise by way of your prospects’ social media feeds.

This setting might be enabled within the Web sites + Advertising and marketing editor, below the On-line Retailer’s “Product Web page” tab.

Word: You will want to publish your website for this function to be reside after enabling it.


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5. Create a profitable buyer expertise wherever you might be

Being able to be versatile as a enterprise proprietor is invaluable and there are undoubtedly going to be occasions once you want to have the ability to handle your online business on the fly. Listed below are a couple of options that can assist you just do that.

Assist your prospects by way of chat

With Web sites + Advertising and marketing, you have got entry to a built-in chat function on your web site. This lets you present instantaneous customer support and is the right means to answer any questions or issues a buyer has that will hinder them from finishing their buy.

Websites + Marketing Chat Feature On Live Site

To make use of this function, you’ll have to allow the Web site Messaging service inside Web sites + Advertising and marketing. You’ll be able to view the complete set of directions on how to do this right here.

Handle orders on the go

Irrespective of the place you might be, you’ll be able to obtain order notifications and accomplished order particulars by way of the GoDaddy Cellular App.

Return/refund coverage reminder

Having a transparent return coverage can be necessary for the shopper help expertise. There’s a reminder on the On-line Retailer touchdown web page to remind retailer homeowners to supply and/or overview their return/refund coverage. It’s frequent for shops to have return/refund coverage, and it is likely one of the necessities when itemizing a retailer by Google.


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Increase your gross sales this 12 months and past

Nobody can absolutely predict what the subsequent 12 months will appear like for retail companies, nevertheless it’s secure to say that ecommerce will proceed to be an necessary function for companies into the long run. With a little bit of planning now, you’ll be able to optimize your ecommerce website and get forward of the sport.

Able to get your online business ecommerce-ready? GoDaddy’s Web sites + Advertising and marketing On-line Retailer will provide help to construct a phenomenal and purposeful on-line retailer very quickly in any respect.