Ocoya Overview 2023: What’s New within the 3.0 Model?

We’ll check out how Ocoya compares with different AI social media advertising and marketing instruments accessible available in the market like StoryChief.

I’ll stroll you thru this device step-by-step so, on the finish of this overview, you’ll know precisely the right way to create and schedule content material to your social media platforms.

And if you wish to work together with me, right here you may begin your Ocoya 7-day free trial the place no bank card is required.

Let’s get began.

What’s Ocoya?

Ocoya is a social media advertising and marketing device powered by AI know-how that means that you can create, content material, analyze, and schedule your posts on social media platforms like Fb, Instagram, Twitter, Linkedin, and TikTok. Ocoya additionally has an AI copywriting device known as Travis AI that may aid you create copy to your social media.

And it additionally connects with Hootsuite and Buffer so you should use different platforms within that.

So, they’ve actually put all of those completely different instruments into one platform, which makes this so distinctive in comparison with completely different platforms on the market.

Ocoya has simply been just lately featured on Product Hunt because the primary product of the day.

For those who do comply with Product Hunt, you’ll know it is a excellent achievement for this firm, in order that’s actually good to see.

After which the second factor I simply need to present you is the formally trusted and partnered with Fb, Instagram, LinkedIn, TikTok, and Twitter.

So, this implies you may schedule posts on these platforms and there aren’t going to be any points.

I do know loads of different instruments on the market, attempt it, after which they face points as a result of they’re not partnered with these instruments, in order that’s actually good to see.

Ocoya Tutorial & How To Use It

When you log in to your Ocoya dashboard, it should mechanically immediate you to attach your social media channels as a result of you may’t do something within the device for those who haven’t linked something.

I really don’t have a model on social media, I’m utilizing Ocoya to handle social media channels for my purchasers. However it’s one thing that I’m contemplating doing for myself so I can keep linked on completely different platforms.

Anyway, a very cool factor is within the close to future you’ll be capable of combine Ocoya with Pinterest and TikTok.

So that is one thing that separates Ocoya from different social media instruments like Predis AI that I’ve been utilizing which remains to be fairly good device nevertheless it allows you to solely join your Instagram and Fb profile.

And actually no different device that I’ve been testing connects with all these different completely different platforms like:

So if in case you have a web-based retailer, it should mechanically pull on all of your listings, and you’ll shortly submit these to social media, which makes your life a lot simpler as a enterprise proprietor or an company.

When you linked your social media channels, on the left-hand facet, you’ll discover the entire Ocoya instruments together with content material creator, Travis AI, eCommerce, Analytics, and social channels.

So, let’s break down all of those options and we’re going to begin with my content material simply to indicate you the way issues work.

Ocoya Creator Studio

Contained in the Ocoya Creator Studio, you may choose from a number of templates, opening its drag-and-drop template editor, the place you may customise and create content material to your submit.

Contained in the content material tab, you may create your social media graphics for all of those completely different social media platforms.

You too can choose from 1000’s of inventory photographs or create them instantly in your Canva account and add as many creatives as you prefer to publish a carousel submit.

So inside Canva, it’s obtained all your regular instruments. You’ve obtained several types of templates you can go from, completely different pictures, objects, backgrounds, textual content, model equipment, and my information.

for those who’ve ever used Canva, you’ll know the right way to use this graphic design device.

And also you need, it’s also possible to use Canva and that is going to log into your private Canva account.

So, it’s very nice to see that you should use your individual photographs and the whole lot within the Ocoya dashboard utilizing your Canva account.

Inside my content material tab, you’ll additionally discover the scheduler which is definitely going to help you schedule posts that we’ll check out in a minute.

We’ve additionally obtained inventory imagery the place you may go forward and select several types of inventory imagery from completely different platforms on the market like Unsplash, Pixels, and Pixabay.

And if you wish to do that, you may really click on on one and you’ll create a poster utilizing it.

As well as, we’ve additionally then obtained presents included, which is from Giphy. So, you may search for completely different presents you can schedule in your social media.

And when you created a picture that you simply need to use within your social media, it’s time to create some content material for it utilizing Ocoya AI know-how.

Ocoya Travis AI – Captions, Hashtags, Quotes & Extra

So that you’ve now selected the right artistic to your submit. The following step is to write down your caption and produce your hashtags.

As an alternative of writing your individual, you will notice the choice to generate high-converting captions powered by AI.

You’ll be able to simply give this machine some concepts, and it’s going to search out some kind of content material to speak about.

Utilizing the “Generate hashtags” button, immediately produce trending hashtags associated to the caption you’ve written.

Alternatively, you may choose from “Quotes” and even product bulletins. So, it’s a really highly effective device, particularly for those who expertise author’s block.

Apart from a caption, hashtag, and quote generator, Ocoya Travis AI affords 50+ AI copywriting instruments to select from.

And all of those instruments are divided into 4 fundamental classes:

So you may shortly discover what you want.

They’ve even a template to create a private bio to your social media platforms.

You merely sort in your model or product identify and an outline and the AI will generate a private bio for you.

It’s very useful for Instagram or Linkedin bio.

And for those who get one thing that’s not fairly proper, simply click on on generate extra.

For my part, their AI content material era is just not fairly as much as mark since you don’t have a lot management over the kind of content material that you simply need to have. Though they’ve one thing God Boos Mode that isn’t a lot versatile in comparison with Jasper Boss Mode.

However in case you are on a funds and also you don’t need to put money into different third-party instruments multi function place to your social media, it is a useful gizmo to choose up.

Ocoya Scheduler

That’s your submit prepared, with eye-popping creatives and optimized copy, in only a few minutes.

The following step is to do one thing with it!

Within the Ocoya scheduler, you may submit instantly to all of your social media or schedule forward of time from the calendar. You too can obtain your submit to be used elsewhere.

Right here you may schedule a submit by merely selecting a time and date.

And it’s so simple as that. It’s scheduled and able to go.

And it’s also possible to take a look at the whole lot weekly and month-to-month as properly.

Ocoya Ecommerce

Subsequent, we’ve obtained e-commerce. Contained in the eCommerce tab, you may combine this with:

So this additionally separates Ocoya from most instruments. There are usually not an entire lot of social media administration instruments that really allow you to hook up with your Shopify retailer, Etsy, eBay, and Amazon.

And for those who run a dropshipping retailer, on this video you may study extra concerning the Ocoya eCommerce function.

Ocoya Analytics

Analytics goes to indicate me issues like posts, hashtags, shares, downloads, and hashtags.

And there’s a sophisticated analytics, nevertheless it’s not out simply but. As soon as once more, that is on launch.

Ocoya New Instruments & Options

In order talked about in the beginning of this Ocoya overview, the platform launched some large updates in 2023.

AI Assistant

This cutting-edge device is designed to simplify your social media advertising and marketing efforts and give you an skilled by your facet. Powered by ChatGPT and tailor-made for advertising and marketing, this AI assistant will generate high-quality copy or can assist you give you artistic concepts for any advertising and marketing exercise. In brief, with this function, you’ll be capable of save time and streamline your social media administration.

Motion Hyperlinks

With this new addition, you may set off submit creation mechanically, streamlining your workflow. This function is designed to work greatest with automation instruments (Zapier, Make, Integrately, and many others.), making it simpler to handle your content material.

For example, you should use its AI Assistant to generate 100 captions in a desk, paste them to a Google Sheet, join with an Ocoya ‘Textual content Submit’ motion HTTP request on make.com, and also you’ll have 100 posts in your Ocoya dashboard. Good.

API

Ocoya API it’s one thing that many customers have been ready for. With the brand-new API, now you can simply create and publish posts instantly from your individual instruments and platforms. This implies you may get pleasure from a extra streamlined workflow and save time by automating your social media posting course of.

Ocoya API additionally contains copywriting in all languages, so you may generate participating captions to your posts mechanically. Whether or not you’re posting on Fb, Instagram, Twitter, or some other platform, its API can assist you create high-quality, participating content material that your followers will love.

Ocoya Creator Studio

Ocoya Creator Studio now means that you can create and publish a submit in lower than 10 seconds with the brand new up to date content material administration UI. That was one of many issues that bothered me after I tried to create content material utilizing Ocoya.

It took too lengthy to create a submit and there have been just a few completely different steps that you simply needed to undergo. So it’s fascinating to see what they’ve modified to make this sooner workflow

Hyperlink Posting

This was one other factor that the majority members actually needed was that you simply couldn’t simply take a hyperlink out of your web site or a hyperlink from a Youtube video after which submit it.

And you are able to do these issues on most different social media channels, particularly Fb. It mechanically will usher in a picture or thumbnail – it was lacking that within the earlier Ocoya model.

So that they added that, and that could be a big function that was undoubtedly wanted within the skilled social media device

Picture Cropper

With this function, you may crop into 15 completely different codecs of your selection if, for instance, you posted to Instagram, however the picture received’t publish on Twitter.

New Hashtag Generator

The hashtag generator was additionally one thing that was not helpful, it was principally pointless as a result of it was related to the picture, to not the textual content of your social media submit. And they also have improved that trending hashtags as properly which is nice.

Different enhancements made to the platform embrace Inventory photograph / GIF previews, workspace administration, Dropbox integration, caption autosave, and template search.

Ocoya Roadmap

Now, I’ll present you the Ocoya roadmap the place you may the entire upcoming issues.

And principally, that is what they’re planning on doing with the platform.

For instance, the options in progress are:

Extra Automations

They’re including extra automations, together with RSS and basic (recurring) marketing campaign automations. This can make it simpler to handle your social media content material and guarantee well timed posting, even if you’re busy with different duties.

New Channels & integrations

One other nice upcoming factor is that they’re increasing social media channel choices, including GMB, Tiktok, Pinterest, Fb teams, Reels, and Shorts. They’re additionally integrating with extra platforms, together with Zapier, Airtable, and Make, to handle all of your content material in the identical place.

Submit Approvals and Previews

They’re about so as to add submit approvals and previews, so you may view posts earlier than they’re revealed and approve them earlier than they go dwell. This can be a good way to make sure model consistency and keep away from any embarrassing errors.

Ocoya Pricing

Ocoya has 4 completely different pricing plans:

On the bronze plan, you may have as much as 5 social profiles in order that’s can be sufficient for a enterprise with a social media presence.

In case you are a advertising and marketing company and you’ve got extra purchasers otherwise you need to have extra profiles to handle all your purchasers, you would want to improve no less than to the silver plan the place you’ll have 20 social media profiles and as much as 5 crew members and 5 workspaces.

Ocoya affords a 7-day free trial so you may take a look at the software program out earlier than upgrading to any of the month-to-month pricing plans.

Ocoya AppSumo Lifetime Deal

The Ocoya lifetime deal on AppSumo is not accessible so the one technique to buy this product is by way of Ocoya’s official web site.

Ocoya Alternate options

Listed here are a number of the Ocoya options:

• StoryChief
• Missinglettr
• Feedhive
• Hootsuite
• Buffer
• Predis.ai

The one social media platform that’s actually near Ocoya is StoryChief which can also be a content material advertising and marketing platform that helps companies create, publish, and distribute content material. It affords options akin to a content material calendar, crew collaboration instruments, content material curation, web optimization optimization, and integration with social media platforms.

One other nice Ocoya different is Missinglettr which has an superior content material curation function that Ocoya doesn’t at present have.

Ocoya Overview Wrapping Up

In order that was my Ocoya overview. As you may see, it’s a very highly effective device.

Not many social media advertising and marketing instruments can embrace graphic design, AI copywriting, and scheduling underneath one platform.

And people three simply alone are value their weight in gold.

Nevertheless, Ocoya AI copywriting device doesn’t work in addition to a devoted device akin to Jasper AI. There may be additionally a scarcity of a content material distribution function that yow will discover in StoryChief.

Total, the Ocoya evaluations are very constructive, with most customers discovering it to be a helpful and complete social media advertising and marketing platform. Some reviewers have praised the platform’s analytics and reporting options, which give insights into the efficiency of social media campaigns.

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