Ladies in Know-how: Elva Sandoval

Liquid Internet’s Internet Operations & Advertising and marketing Supervisor on the challenges and joys of working in tech, how her children maintain her motivated, and her highschool pal’s hand in getting her began within the area.

“Be very open and keen to start out from scratch, and be open to studying and exploring all of the completely different roles obtainable in tech. There are such a lot of completely different paths you’ll be able to take. Nothing is linear.”

Elva Sandoval was born and raised in Southern California, in North Hollywood. “My mother and father migrated to the USA from Mexico once they had been younger, and so I used to be introduced up in a Hispanic & bilingual family,” she says.

Sandoval discovered early on the significance of collaboration and onerous work. A cheerleader in her freshman 12 months, she rapidly transitioned to enjoying basketball due to her top. (Sandoval is 5’9″.) “Basketball helped form me into who I’m as we speak,” she says. “I discovered be a ‘workforce’ participant and work onerous to realize outcomes. My teammates and I poured our blood, sweat, and tears into each season, and it helped construct the endurance we’d want for real-life eventualities..”

Whereas she was nonetheless a highschool scholar (and enjoying Varsity basketball), Sandoval landed her first job, working for an e-commerce firm referred to as She moved her method up from the warehouse to customer support and finally into their advertising and marketing and artistic division, the place she helped {photograph} the merchandise for the web site and designed electronic mail campaigns and graphics. “On the similar time, I used to be studying html/css, because of MySpace,” she says. “I discovered myself designing Div Overlays for native bands in order that their myspace profiles would appear like an unique web site that was themed with their branding.”

As she acquired older, Sandoval stepped away from Internet Design as a result of she didn’t assume she might do it full-time as a paid profession. “I wasn’t very assured in myself or my ability set. So I ended up at a retail gross sales job working for T-Cellular,” she says. After working retail for six years, Sandoval returned to varsity to pursue a Internet Design and Interactive Media profession. “After 4 years at The Artwork Institute of Hollywood, I graduated in 2015 with a Bachelor’s Diploma in precisely that—Internet Design & Interactive Media. It was good timing, too, as a result of it was at a time limit when the world vast net began to increase. I’ve been professionally working in tech for nearly eight years,” she says.

Sandoval says her highschool pal, Fernando, was essentially the most impactful among the many many individuals who’ve influenced her profession journey. “He gave me my first bootleg copy of Photoshop—sorry! And he confirmed me the ropes when it got here to designing div overlays. It might need been a special story for me and my future profession if it hadn’t been for him displaying me what he was doing together with his designs.” What Fernando taught her instantly caught her curiosity, and due to her experiences with Fernando, she felt snug going again to high school years later to pursue net design professionally.

Now, Sandoval is a Internet Operations & Advertising and marketing Supervisor at Liquid Internet. “I’m particularly chargeable for the web site,” she says. “I work every day on enhancing the person expertise and design of and its efficiency. I handle a workforce of designers and front-end builders that assist me try this.”

Sandoval loves the challenges that include working in tech. “It’s so fast-paced and all the time altering and evolving that it does maintain you in your toes. You be taught one thing new every single day, and there’s no ‘proper’ or ‘mistaken’ in the case of the online. There are various completely different approaches to optimizing, designing, and constructing an internet site.” Finally, Sandoval loves collaborating and bouncing concepts off of others. “I by no means attempt to design the ‘good’ design the primary time. Essentially the most profitable and impactful initiatives have all the time been those the place I iterate on a minimum of two or three completely different designs,” she says.

She discovered dedication and the significance of onerous work from an early age. “My mother and father did an incredible job of modeling work ethic. I needed to make them proud.” Her two kids are additionally huge motivators for Sandoval. “I repeatedly work onerous to be instance to them,” she says.

A single mom, she not too long ago grew to become a home-owner on the age of 35. “Working in tech and having the ability to work remotely has given me the work-life stability I had all the time dreamed of. I’m able to are inclined to my two kiddos whereas additionally having the ability to present for them and be there for them at any time when they want me. Merely superb!”

Sandoval says that the sector was nonetheless male-dominated when she first began in tech. “Now, it’s truthfully an excellent combine, which is so superb to witness. The extra girls there are in tech, the higher likelihood of getting a extra various product providing. Males in tech usually design for males, and now we’ll begin to see much more being designed for girls. It’s a refreshing factor,” she says.”

If she might give one piece of recommendation to girls simply beginning in tech, Sandoval would encourage them to discover. “Be very open and keen to start out from scratch, and be open to studying and exploring all of the completely different roles obtainable in tech. There are such a lot of completely different paths you’ll be able to take. Nothing is linear.”