Franchising Veteran Will Lead Array of Actions to Gasoline Trade Development
Because the Worldwide Franchise Affiliation’s new senior vice chairman of gross sales, Sheila Fischer will deal with far-reaching actions to generate income. Fischer has labored with the franchise trade for a few years and is a licensed franchise government, or CFE.
In an IFA information launch saying the hiring, Fischer stated “it’s an honor to affix IFA throughout a time of explosive progress throughout the trade and on the affiliation. I’m grateful to have the chance to construct on my relationships to develop IFA worth and income, and additional the IFA mission to guard, improve and promote franchising.”
Fischer’s Duties for IFA
The IFA’s information launch said that Fischer will develop a complete gross sales technique to establish prospects amongst and out of doors IFA membership for franchisors, suppliers and enterprise prospects. She additionally will domesticate progress inside present membership rolls and is tasked with increasing the IFA Most popular Vendor Community.
Fischer will oversee occasion sponsorships, exhibitors, digital merchandise, publications, promoting, sponsored content material and training. As well as, she is going to establish progress alternatives and develop gross sales methods throughout membership applications and the IFA Basis.
Earlier than becoming a member of IFA, Fischer was president and CEO of the franchise division for MFV Exposition/Comexposium. With MFV, she led all new enterprise improvement, relationship administration and product technique throughout the firm’s franchising sector. Fischer beforehand held wide-ranging roles on the franchise exposition firm, together with teams senior vice chairman, group present director and gross sales supervisor.
IFA Cites Fischer’s Achievements
Jennifer Brandeen, chief working officer of the IFA, welcomed Fischer to the affiliation, calling her “an unimaginable addition to the IFA staff.” Brandeen added that “Fischer is a confirmed chief with distinctive franchising experience and a lifetime of expertise as a high producer in gross sales, sponsorship and administration. As a powerful collaborator who instills a gross sales tradition targeted on strategic progress, relationship administration and accountability, Sheila can be an unimaginable addition to the IFA staff.”
In regards to the IFA
Based in 1960, the IFA advocates on behalf on the franchise trade by efforts reminiscent of authorities relations, media relations and academic applications to assist the franchising trade and the 790,000-plus franchise institutions in america. The IFA’s membership consists of franchisors representing greater than 300 enterprise classes, particular person franchisees, and corporations that help the trade by offering companies reminiscent of enterprise improvement, advertising, expertise and legislation.