Accardi says the choice to start out CRAVEBOX was dangerous and the percentages of success didn’t look good. “On the time, I used to be so enthusiastic about beginning my very own enterprise, I didn’t actually acknowledge all the chance. I simply wished to work for myself and get up each morning with the liberty to sort out my very own to do listing as an alternative of another person’s.”
For the primary 3 years, CRAVEBOX operated out of John’s condo and made no revenue. John stayed persistent and had a intestine feeling that he was making progress and that success was across the nook.
John mentioned, “These first few years had been irritating as a result of it felt like day by day was a disappointment, however the fixed failure motivated me. I acquired to the purpose the place I instructed myself I might attempt endlessly. I used to be giving guitar classes on the aspect to pay the payments and I made a decision that I’d work on CRAVEBOX till it both succeeded or I used to be an outdated man.” This long-term mentality labored as a result of positive sufficient, CRAVEBOX began rising. John realized optimize his Amazon listings and CRAVEBOX moved into bigger and bigger warehouse areas and its employees grew.
Now CRAVEBOX operates out of a 60,000 sqft warehouse area in North Wales, PA with a formidable employees. “I by no means thought CRAVEBOX would grow to be this profitable. It’s been an unimaginable journey,” says Accardi.
To grow to be a top-selling Amazon model, John first targeted on creating nice photos. “I spotted early on that your product’s primary picture on Amazon is crucial a part of the itemizing. So I realized images and most significantly, photoshop, to take and edit incredible photos.” CRAVEBOX merchandise now have the best-quality photos within the class which provides the listings a bonus over rivals.
Accardi additionally targeted on value. John says, “To be a high promoting Amazon model, you must look very carefully at your hardest rivals and ensure you are providing a greater worth. Your product both must be higher or your value must be decrease. It will decide your Amazon rank and visibility.” The important thing to providing nice worth is in fact an environment friendly enterprise and operation.
Lastly, to construct CRAVEBOX right into a top-selling Amazon model, Accardi targeted on evaluations. “Amazon clients are robust and the one method to construct a sustainable product and model is to promote high quality merchandise that naturally acquire a excessive evaluation common. That is difficult however for those who can supply a greater product than your rivals, you’ll garner higher evaluations and rise to the highest of the class.”
John is happy to proceed rising CRAVEBOX. He’s particularly enthusiastic about their vacation merchandise: Halloween, Christmas, Valentine’s Day, and Easter. He’s additionally enthusiastic about new CRAVEBOX merchandise they’re introducing, for instance: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.