How I put up daily on social media

I’m identified for being a giant of a consistency queen throughout all types of content material and a query I get requested loads is “How do you put up daily on social media?”. On the time of penning this weblog put up (June 2023) I’m at present posting day by day on Instagram, TikTok and LinkedIn. And I do all the things myself so it might be simple to overlook a couple of days, however I don’t. Carry on studying to learn the way I put up daily on social media.

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HOW TO POST EVERY DAY ON SOCIAL MEDIA

Elevated the frequency and social media platforms over time

The content material schedule for my enterprise now may be very completely different to after I first began again in 2018. I’ve elevated the frequency of my posts and the social media platforms I’ve used over time. For instance, I didn’t begin posting on TikTok daily till January 2022.

As a substitute, I’ve over time added to my posting schedule. By including to my weekly quantity of content material incrementally it meant I didn’t get overwhelmed and really feel as if I had plenty of content material to create.

And I’ve performed round with my frequency. For instance, in August 2022 I made a decision to put up thrice per day on TikTok. I managed it for the entire month, however August is a quieter month for me. So after the month, I analysed the outcomes and in addition considered if I may handle that quantity of content material creation throughout a busier time frame. I made a decision it wasn’t price it so went again to posting as soon as per day on TikTok.

You possibly can take a look at the outcomes of my posting 3 occasions per day experiment by clicking right here.

Plan upfront

Over time I’ve approached the way in which I create content material in a variety of methods. However what I’ve at all times deliberate upfront.

For me, the perfect is to have deliberate out the entire month upfront. I like initially of the month to take a seat down assessment what is occurring within the enterprise that month, what is occurring within the business after which test consciousness days. Then I’ll create my plan for the month.

Whether or not I resolve to create that content material on a day by day, weekly or month-to-month foundation doesn’t matter (and I’ve accomplished all 3). The primary factor is by planning I don’t waste time considering “What ought to I put up about at present?”

 

Not at present planning your content material upfront?  Obtain a free copy of my content material advertising and marketing plan workbook by placing your particulars within the kind beneath.

Make it a non-negotiable

I view posting on social media as an important enterprise exercise, which suggests it has to get accomplished. I do know this would possibly sound apparent however a whole lot of enterprise homeowners deal with social media as a pleasant to have. It is going to be on their to-do record and in the event that they get that far down the record they’ll do it and in the event that they don’t, it received’t occur.

Being constant along with your advertising and marketing is crucial. A simple means to do that is to run paid promoting that runs each single day. You create the advert and let it run (with a bit little bit of reviewing and tweaking). I made a decision to go the natural content material advertising and marketing route as an alternative, however the identical precept applies. Consistency is necessary and for me, which means making posting daily is a non-negotiable.

Batch create

I’m a giant fan of making content material in batches. I first began batching content material due to my life-style. I began my enterprise while I used to be working full-time. So I might create my content material on the weekend and schedule it to exit through the week.

I’ve continued to batch create as a result of means that you can use your time extra effectively. That is very true if the kind of content material you create requires any time of setup (for instance when recording movies) or you’re utilizing particular software program (reminiscent of creating carousels in Canva).

That is the place planning upfront is very highly effective. By planning upfront I’m conscious of my what number of carousels, TikTok movies and Instagram Reels I’ve acquired to create. That means I could make a number of movies again to again or make a complete month of carousel posts in a single sitting.

Put aside the time for content material creation

As I discussed earlier a whole lot of enterprise homeowners have social media pretty low down on their to-do record. I’m the opposite means round. I see content material creation as a precedence and it occurs on a Monday. I set Mondays apart for CEO time after which content material creation. Exterior of social media, I additionally weblog as soon as every week and ship at the least 2 emails to my mailing record (In the event you aren’t already on it, you will get on it by clicking right here).

Having this designated time initially of the week implies that social media is completed earlier than I get caught up with different issues and by having a block of time I will be batch create.

Repurpose

Making 21 items of social media content material per week is loads. And one factor I’m beginning to do extra, however I undoubtedly may do extra of, is repurposing.

For instance, my LinkedIn and Instagram content material will usually be precisely the identical apart from the call-to-action and hashtags. Typically I’ll use the identical caption, however then use a picture on LinkedIn and make a Reel for Instagram. Often I’ll repurpose a TikTok video onto Instagram after I spot a sound is trending on Instagram and I had already created the video on TikTok.

One other factor I do is repurpose content material on the identical social media platform however I exploit it months after the unique put up. The fact is MOST of your viewers doesn’t see your posts and in the event that they do they shortly neglect. So that you don’t need to always be creating new issues. Studying recurrently repurpose lets you create content material in much less time, which is essential if you end up posting daily on social media.

To search out out extra about repurposing social media content material right here.

Accountability by way of public declaration

I’m fairly good at holding myself accountable. In the event you’ve ever learn The 4 Tendencies by Gretchen Rubins I’m an Upholder. My very own expectations are sufficient. I hate to interrupt commitments to myself so breaking the chain of posting daily makes me really feel sick. For instance, the combination between LinkedIn and Later expired final yr throughout my Christmas break and I used to be so annoyed after I returned to see my posts hadn’t gone out.

However simply to ensure I additionally add in a layer of exterior accountability by making a public declaration. There are quite a few locations in my advertising and marketing, and after I meet individuals in actual life, I say you possibly can observe me on TikTok, LinkedIn or Instagram as I put up day by day on all of them. On condition that one among my model values is reliability maintaining that promise and sticking to my phrase is necessary so even when I’ve moments the place I can’t be bothered I put up.

Utilizing schedulers

Final, however undoubtedly not least I exploit schedulers. At present, I don’t a enterprise account for TikTok and so I put up all the things manually. Nevertheless, for Linkedin and Instagram I’ll schedule upfront. I schedule content material natively (immediately by way of LinkedIn or Instagram) and I additionally use a social media scheduler referred to as Later.

Scheduling your content material upfront is nice for a variety of causes. Firstly, if I’ve created a complete batch of content material it’s nice to get it scheduled in and know it’s all able to go. Secondly, if I’m creating a really comparable put up throughout a number of channels then I like to make use of Later as I can use the identical picture/graphic after which shortly modify the captions accordingly for every platform.

Thirdly, as somebody who runs a enterprise alone, I’ll use my scheduler for content material after I’m taking break day, for instance over Christmas. Lastly, utilizing schedulers permits me to put up content material with out logging into the social media platform. It’s simple if you end up going onto a social media platform to put up one thing to get distracted, begin scrolling and hastily half-hour have passed by and you’ll’t keep in mind why you opened the app within the first place.

In the event you aren’t utilizing a social media scheduler and just like the sound of utilizing one then I extremely advocate Later. I’ve been utilizing it for years and it might probably put up throughout Fb, Twitter, LinkedIn, Instagram, Pinterest and TikTok. It has a free account you could strive. To find out more and try Later for yourself click here. 

That’s it. You now understand how I put up daily on social media.

Posting each single day on social media takes dedication, however for me the time, power and energy is price it.  Perhaps proper now you wish to put up daily on social media or possibly you’d similar to to get higher at posting extra usually. I hope by studying how I method posting on each social media you possibly can see what adjustments you may make to put up extra steadily and constantly.

Let me know within the feedback what your greatest takeaway is.