How Efficient Is Your Franchisee Leads Comply with-up Course of?


Profitable franchisors will testify that franchisees are the lifeblood of any thriving Franchise Community. So, what do these franchisors do otherwise to achieve success?

They’ve an efficient Franchisee leads follow-up course of.

Let’s have a look at 4 essential components to have an efficient Franchisee leads follow-up course of.

  1. Comply with Up With EVERY Potential Franchisee Lead

Each potential franchisee lead have to be adopted up as you don’t know something concerning the lead till you contact them. It may simply be the gem that you’re searching for. Potential franchisee leads ought to be entered into your CRM system as quickly as they’re acquired and that every one is assigned to somebody for speedy follow-up. Examine and guarantee that 100% of your leads are being adopted up or they may very well be falling by way of the cracks. In case you aren’t checking, it isn’t taking place.

  1. Reply Instantly

Each potential franchisee lead have to be adopted up instantly as each minute that passes by whilst you wait to comply with up with a lead is time {that a} competitor franchisor will use to swoop in and speak to the prospect earlier than you. In the event that they reply to the potential franchisee with the solutions to their questions first, then you’re out of the blue preventing for second place. By following up instantly will end in extra certified prospects in your pipeline.

  1. Have Your Solutions Prepared

It isn’t sufficient to be the primary to answer the potential franchisee lead. You should even be the primary to reply their questions. The primary franchisor to right away reply to a possible franchisee lead with full solutions will construct belief, credibility, and dramatically improve your possibilities of successful the franchisee!

  1. Measure, Enhance and Measure Once more

You should regularly work to enhance your potential franchisee lead follow-up course of. Because the outdated saying goes, “you’ll be able to’t enhance what you don’t measure.”

So, maintain it easy to start out with, and measure the next:

  • What number of potential franchisee leads do you obtain every week/month?
  • How lengthy does it take to answer every potential franchisee lead? (The time between when the lead is acquired till a gross sales individual talks to them for the primary time)
  • What share potential franchisees leads are transformed into certified prospects?

Set targets for these metrics, after which examine every month to see in case you are reaching them. If you’re, set extra aggressive targets and fine-tune every component of your lead follow-up course of to attain these new targets. In case you aren’t assembly your targets, study every component of your course of intimately, and implement steps you’ll be able to take to enhance these parts. Then examine your efficiency once more in a month.

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It’s Not Who You Know, It’s Who Is aware of You™