You’re not going to imagine what this franchise enterprise advisor simply wrote.
Are you prepared?
From A Franchise Enterprise Advisor
Right here’s what she stated.
“I’m right here to offer franchisee candidates neutral, knowledgeable recommendation.”
Did you hear that?
It was the sound of my Crown…exploding.
Do You Know What Franchise Consultants Do?
In a nutshell, franchise enterprise consultants supply free franchise matching providers.
And if you happen to’ve been taking a look at franchises to purchase for greater than a few weeks, you’ve most likely been contacted by one or two of them.
Observe: I’m not revealing the identify of the dealer who stated this nor the web site it was posted on. Simply because.
“Hello, I’m Lisa Gerardo, and I assist folks find the right franchise based mostly on their finances and what they need in a enterprise. And my providers are 100% free to you!”
Potential franchise candidate: “Wait. You’re going to assist me discover a franchise to purchase for nothing?”
Lisa: “That’s proper. We receives a commission by the franchisors we work with. And it doesn’t value you any extra money* to work with us.”
Potential franchise candidate: “Wow. That sounds nice! What number of franchises do you’re employed with?”
Lisa: “Lots of of various ones. There’s certain to be a number of you’d like.” And so forth. And so forth.
Besides Lisa won’t ever let you know how a lot the franchisors pay her for one profitable “match.”
Why is that King?
As a result of these “consultants” get a test overnighted to them (from the franchisors they’ve gross sales contracts with) for anyplace from $20,000 to $80,000 or extra.
Have you ever learn my complete article about franchise consultants and the way they actually work?
Why “I’m right here to offer franchisee candidates neutral, knowledgeable recommendation” Is A Flat-Out Lie
Lisa Gerardo isn’t her actual identify.
However what she stated is a lie. Right here’s why.
Let’s say you’ve been working with Lisa for a few months, and you want one of many franchises she’s tried to “match” you to.
However you then resolve to (correctly) take a look at a competitor of the franchise she confirmed you.
You: “Lisa, I just like the residential cleansing franchise you confirmed me. However I discovered one other one, and so they appear to be good too. Plus, it’s $50,000 much less upfront. I could find yourself going with it.”
Lisa: ”Attention-grabbing. What’s the identify of the franchise?”
You: “Amanda Maids.”
Lisa: “I’ve by no means heard of them. How lengthy have they been round? What number of franchises have they got? Are the franchisees being profitable?”
You: “Truly, the franchisees are doing fairly effectively. However they are newer.“
Lisa: “Effectively, that could be an issue. Are you positive you wish to put money into a franchise that doesn’t have an extended monitor document? It’s risker you recognize.”
And so forth. And so forth.
Most often, the dialog will proceed to move down that path. Which path? This one:
“I’ve spent all this time with this man, and now…abruptly, he’s going to purchase a franchise I don’t have a contract with? I’ve $27,000 driving on this! That is whole bullshit! I used to be the one who got here up with the concept of a residential cleansing enterprise. Damnit! I must cease him from doing this!”
From doing what?
From shopping for a franchise that’s $50,000 lower than the one a franchise enterprise advisor beneficial?
A franchise the place there’s far more territory obtainable?
A franchise alternative that’s newer and possibly even higher?
I’m Making an attempt To Educate You Right here
There’s no means in hell that somebody who has the potential to make a candy $27,000 gross sales fee on a franchise she offered is unbiased.
Certain, Lisa (or Robert) can say “I would like you to do what you suppose is finest,” however c’mon now. Actually?
Do these folks suppose you have been born yesterday?
Severely. Run like hell if you hear that, too.
Yet another factor.
In case you’re a kind of franchise purchaser’s who says, “I don’t care how a lot a franchise advisor makes so long as he finds an excellent franchise for me,” cease. It’s a cop out. Why?
As a result of it 100% does matter how a lot he makes off of you.
P.S. Right here’s Pink Floyd doing “Run Like Hell” Dwell. Get pleasure from!
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