Find out how to repurpose social media content material

Wish to know how you can repurpose social media content material? Creating social medic content material could be a time-consuming exercise. You’ve acquired to consider what you need to create after which take pictures, report movies, make graphics, and write captions. The time it takes to create one social media submit can shortly rack up. After which that submit lives for anyplace between a day to every week relying on the social media platform you posted on.


That’s the reason it’s so vital that you just don’t spend all that point making a submit as soon as after which it go to the social media graveyard. As an alternative, it is advisable learn to repurpose social media content material so you’ll be able to maximise the life, and affect, of the content material you create. Carry on studying to learn how to repurpose social media content material.


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Step 1: Determine the social media content material you’d prefer to repurpose

The very fact is you aren’t going to repurpose each single social media submit that you just create. You need to be repurposing the nice content material and the content material that may make sense once more sooner or later.


For instance, you may need created some nice content material round a subject that was trending and subsequently it received’t make sense to submit that once more sooner or later.


When figuring out social media content material to repurpose you’ll need to have two classes: evergreen and seasonal. Evergreen content material is content material that may be posted at any time of the 12 months and might be related. For instance, in my enterprise, I’ve a weblog with tons of of weblog posts and plenty of are how-to in fashion. Whether or not a enterprise proprietor reads that weblog submit this week, subsequent month, or subsequent 12 months it’s nonetheless related. Subsequently, any social media content material I create that hyperlinks to a how-to weblog submit I can categorise as evergreen content material for repurposing.

You’ll find out extra about evergreen content material in my newbie’s information to evergreen content material. 


In distinction, some content material is seasonal and solely is smart at a sure time of the 12 months. Nonetheless, seasonal content material can typically be used once more subsequent 12 months. For instance, I work with monetary coaches and repair suppliers. Within the UK the sixth April marks the start of a brand new tax 12 months from a private revenue perspective. Subsequently any content material that’s created to make the start or finish of the tax 12 months may be reviewed, with presumably a couple of amends, the next 12 months.

You’ll find out extra about seasonal content material in my newbie’s information to seasonal content material.


Taking the time to establish the 2 various kinds of posts is vital as you’ll be build up two banks of content material: one you should utilize each time and one for content material that may solely be used at particular instances all year long.




And not using a strong content material technique, it’s straightforward to spend a number of money and time and see little outcomes. As an award-winning content material marketer, who does all of my very own advertising, and a Chartered Marketer, with over a decade {of professional} advertising expertise, I’m capable of make content material with a strong technique to make sure gross sales, however in a contemporary means that may lower by way of at the moment’s busy on-line world.

And the most effective bit is it doesn’t must take without end.  Actually, I run content material technique days (evergreen content material and launch content material) so you will get an overarching content material technique after which a launch or 3-month content material plan in simply someday.

To search out out extra about my Technique Days click on right here.

Undecided what open is finest for you? Ebook a free, non-obligation, introduction name right here. 


Step 2: Weave repurpose content material into your social media content material plan


The rationale why I like to recommend having 2 clear banks of content material (evergreen and seasonal) is in order that it’s straightforward when you’re planning your content material to see the alternatives so as to add in repurposed content material fairly than at all times creating one thing new.


I extremely advocate that you’re planning your content material no less than on a weekly foundation and ideally a month-to-month foundation. Whenever you get to the purpose the place you might be planning content material on a month-to-month foundation you’ll be capable to have a look at the month forward, overview any key dates (whether or not for your corporation or on this planet) after which begin placing a plan collectively.


Now whether it is October and you’re a monetary educator that wishes to do an enormous deal with getting ready to not overspend for Christmas then by planning for the entire month you’ll be able to have a look at your banks of content material that may be repurposed, resolve which of them to repurpose after which add in different content material round that.


To be clear at this stage you aren’t making all your content material a month prematurely. The intention is to plan for the month so you will have an overview of what you might be posting on what channel and what the main target is.


Planning on this means won’t allow you to maximise the quantity of content material you repurpose, however may also allow you to then strategy your content material creation course of in a extra environment friendly means.


Not at present planning your content material prematurely? To profit from repurposing your content material it is advisable begin content material planning. Obtain a free copy of my content material advertising plan workbook by placing your particulars within the type beneath.

Step 3: Repurpose your social media content material

To repurpose social media content material it is advisable think about two issues: the platform the content material might be posted on and the world now. Will probably be simpler for me to clarify this with an instance.


It may be that you’ve got created content material on Instagram for years and also you need to repurpose your content material. Now because of the modifications on Instagram it may very well be that over time the format of your content material has modified. For instance, you may not need to submit a static graphic with a quote from 2020 in your feed at the moment. Nonetheless, the caption may nonetheless completely work so that you resolve to create a reel with the quote and use the identical caption. That is an instance of repurposing your social media content material based mostly on the platform and the time of posting.


In the case of repurposing your social media content material there are a couple of pretty normal methods to repurpose.


Possibility 1: Reuse your content material in its entirety

The primary strategy to repurpose social media content material is to submit precisely the identical factor. You are able to do this both on the identical social media platform or on one other platform. For instance, if in case you have created {a photograph} and caption submit that’s straightforward sufficient to repurpose throughout Fb, Instagram and LinkedIn. And if in case you have created a short-form video that’s straightforward sufficient to repurpose throughout Fb, Instagram and TikTok. I speak extra in regards to the means of repurposing short-form video right here.


Now the considered reposting the very same content material could seem to be dishonest, but when it labored properly as soon as why make life more durable than it must be? The fact is just a small proportion of your followers may have seen your content material the primary time round and in the event you submit it no less than a month later they’ll have in all probability forgotten then noticed the submit anymore. And even when they keep in mind seeing it, it reinforces that that is what you might be an professional in, what your corporation helps with and so forth.


Possibility 2: Reuse the visible asset however change the caption

The second strategy to repurpose social media content material is to submit precisely the identical visible ({photograph}, graphic, video and so forth), however change the caption. It may be that you’ve got {a photograph} that you just love otherwise you created a video that took some time to edit so that you need to actually get essentially the most out of it. In that case, you’ll be able to have a look at altering the caption. Now you will have the choice of tweaking the unique caption or finishing ranging from contemporary.


It is a nice strategy to make use of when you’re transferring content material throughout platforms. For instance, if in case you have a short-form video that you just initially posted on Instagram, Fb or TikTok you may now be deciding to repurpose the video as a Pinterest Pin. The unique caption may be too lengthy for Pinterest however by altering the caption you’ll be able to make sure the video has one other life (and on Pinterest that life is for much longer than on a social media platform).


Possibility 3: Reuse the caption however create a special visible (or don’t have any visible)

The third strategy to repurpose social media content material is to submit the very same caption, however use a special visible or don’t have any visible (in case you are on LinkedIn for instance). This strategy is nice in case you are a wordsmith, otherwise you paid for somebody to put in writing some content material for you, and also you need to get essentially the most out of the phrases. The very fact is because of the scrolling nature of social media most individuals usually tend to have remembered seeing {a photograph} or video than what you truly wrote in a submit. By creating a brand new visible for an outdated caption the fact is most individuals will suppose it’s a completely new submit, however you’ve needed to do considerably much less work!


It is a nice strategy in case you are redoing a launch and also you had posts that carried out properly beforehand. You’ll be able to clean up the property, however not have to put in writing new copy. That is additionally a terrific strategy if in case you have paid for a copywriter or ghostwriter and need to make these phrases work as arduous as potential.



That’s it. You now know how you can repurpose social media content material.


The fact is repurposing social media content material isn’t arduous. Actually, it’s simpler than creating new content material, however many enterprise homeowners are caught on the treadmill of continually creating new content material that they by no means suppose to repurpose.


The hot button is to construct a course of in your content material repurposing. You should definitely be creating these two banks of content material that may be repurposed after which make sure you overview these banks while you need to create content material for the subsequent week, fortnight, or month.


There actually is not any must continually be creating new content material and hopefully, now you’re feeling higher ready to begin frequently repurposing social media content material.


Let me know within the feedback what your largest aha second has been.