Ecwid Assessment – What Makes Ecwid Nice and The place Ecwid Falls Brief

When you’re searching for a light-weight ecommerce resolution you may add to simply about any present web site, Ecwid is a brilliant selection. You will get arrange and promoting in just some minutes for a really cheap worth, nevertheless it lacks among the depth of customization that different ecommerce platforms provide.

Maintain studying to be taught who Ecwid is finest for, what it’s good at, the place it’s missing, and the way its options stack up towards its largest rivals.

Ecwid logo for Quick Sprout Ecwid review.

Who Ecwid Is For

Ecwid is a perfect ecommerce resolution for sellers who’re searching for a straightforward approach so as to add purchasing performance to an present web site. It’s additionally nice if you wish to maintain your web site and retailer separate so you may transfer or make modifications to 1 with out affecting the opposite.

Both approach, this platform works finest if you have already got an internet site on WordPress, Squarespace, Wix, or simply about every other web site constructing platform.

General, Ecwid supplies a seamless technique to get shortly listing merchandise and make gross sales utilizing the digital properties you already personal. Whether or not you’re dropshipping fashionable items, promoting digital downloads, pushing your merchandise on Instagram or TikTok, or providing a subscription-based service, Ecwid provides you a simple path to multichannel ecommerce.

Nevertheless, if you happen to’re a bigger store with extra intricate, complicated wants otherwise you need an ecommerce web site builder with deep customization choices, Ecwid most likely isn’t the ticket for you.

Our favourite options for ecommerce web site builders and platforms which might be made for critical scaling embody:

  • Shopify – Greatest all-around ecommerce platform
  • Wix – Greatest for shops with fewer than 100 merchandise
  • BigCommerce – Greatest for giant inventories
  • Squarespace – Greatest for cornering a distinct segment market
  • Hostinger – Greatest worth for a full on-line retailer

See our full information to the very best ecommerce platforms to be taught extra about our prime picks, how we assessed them, and what to contemplate when making your buying choice.

Ecwid Pricing

Ecwid gives 4 separate plans for utilizing their ecommerce resolution, with every successive plan including new options and growing the variety of merchandise you may listing and locations you may promote.

For a few of you, there’s no motive to look any additional than their free-forever possibility. The Free plan is ideal if you happen to’re merely wanting so as to add as much as 5 merchandise to an present web site. You’ll by no means need to pay a factor to make use of this tier of Ecwid’s platform.

The entry-level Enterprise plan is mad for newer on-line shops seeking to set up themselves or take the following step of their progress plan. For $14.08 per 30 days, you get the power to listing as much as 100 merchandise, together with each bodily gadgets and digital items. You’ll additionally acquire entry to social promoting instruments for Fb and Instagram, plus promoting on TikTok.

The Enterprise plan, at $29.08 per 30 days, supplies highly effective options for quickly rising shops. With the power to listing 2,500 merchandise, allow subscriptions, and promote on Amazon and eBay, this plan can scale together with your ambitions. You’ll additionally get superior stock administration, key checkout options like deserted cart restoration, and transport integrations to assist streamline your order achievement.

Want greater than that? The Limitless plan gives, nicely, limitless merchandise. At $82.50 per 30 days, you additionally unlock some issues that the opposite plans can’t entry or are required to pay for, like a free branded cellular app in your retailer, integration with Sq. and different point-of-sale techniques, and precedence help. This premier plan supplies the liberty and instruments high-volume shops want with a view to thrive.

How Does Ecwid Pricing Examine?

In comparison with ecommerce giants like BigCommerce, Shopify, and Wix, Ecwid’s pricing is budget-friendly.

Ecwid’s introductory paid plan is about half the value of different suppliers’ entry-level plans. BigCommerce, Wix, and Shopify’s least expensive plans begin round $25 to $30 per 30 days, however they don’t restrict the variety of merchandise you may add to your retailer. Nevertheless, Ecwid’s 100 product allotment leaves loads of room to get began.

When you’ve got extra merchandise than that, Ecwid’s center tier is across the similar worth as BigCommerce, Wix, and Shopify’s starter plans, however sports activities options you gained’t discover on these until you improve to a plan north of $30 per 30 days.

And the separation of costs will get extra excessive on the prime tier. Whereas Ecwid’s full-featured providing runs $82.50 per 30 days for limitless merchandise and far more, BigCommerce and Shopify’s comparable plans will price you at the very least $299 per 30 days. Wix is the one one whose highest-end plan stays beneath Ecwid’s, not account for Wix’s custom-priced enterprise plans.

Professionals and Cons of Ecwid

Ecwid is an inexpensive, easy-to-use ecommerce resolution for on-line companies. Nevertheless, as with all software program, it has its strengths and weaknesses.

On this part, we’ll discover Ecwid’s main virtues and flaws so you may decide if it’s the precise platform in your ecommerce hopes and desires.

Ecwid Professionals

Ecwid excels in a number of key areas that make it interesting for anybody seeking to promote merchandise on-line. A few of it’s extra spectacular constructive elements embody:

  • Reasonably priced: Ecwid gives a succesful free plan and month-to-month subscription plans beginning at $14.08 per 30 days.
  • No fee charges: Except for commonplace fee processing charges, Ecwid prices no further commissions on gross sales.
  • Ease of use: The platform is user-friendly from entrance to again, with an intuitive dashboard, drag-and-drop instruments, templates, and easy product including.
  • (Nearly) all-in-one: Ecwid supplies the necessities a rising on-line enterprise wants, together with stock administration, tax calculations, and transport and achievement instruments in a single light-weight resolution.
  • Syncs in every single place: Replace merchandise as soon as and Ecwid syncs the modifications to your web site, cellular app, and all related gross sales channels.
  • Constructed-in advertising: Combine with social networks for adverts, create coupons and newsletters, and make the most of deserted cart restoration to seize gross sales that will in any other case be misplaced.
  • International functionality: Ecwid works for companies all around the world, with site-level help for a number of languages, over 100 fee gateways, and the power to promote in dozens of various currencies.
  • Branded cellular app: On an annual Limitless Ecwid plan, you get a free {custom} cellular app. Or, you may select to pay individually for one on any Ecwid plan.

Ecwid Cons

Ecwid is extraordinarily succesful, however could run into key limitations for some sellers and companies. Downsides to contemplate embody:

  • Restricted web site builder: Ecwid’s drag-and-drop web site builder is simple to make use of however restricted to a single web page. It isn’t a full web site builder such as you’ll see provided by different main ecommerce platforms.
  • Paid plugins: Extending Ecwid’s performance typically requires paying for add-ons that ship options like bulk product enhancing, advertising analytics, and buyer notifications.
  • Underwhelming apps: A few of these options and plugins, like multi-currency help and translations, solely work in some areas of your on-line retailer, which may create a disjointed consumer expertise. Many different apps even have low rankings, indicating that they may use some enhancements.
  • Small developer pool: Ecwid is much less common than different ecommerce platforms, so there are fewer builders to assist customise and improve the software program. That may create difficulties by way of discovering high quality apps to increase Ecwid’s performance or discovering peer help and troubleshooting sources.

Ecwid Assessment: The Particulars

Whereas Ecwid isn’t an ecommerce platform for constructing out a wholly new web site, its functionality as a technique to graft ecommerce performance to any present web site is extremely priceless by itself. On prime of that, it gives a ton of priceless options at a budget-friendly worth. On this part, we’ll undergo all the primary highlights of Ecwid, in addition to some areas for enchancment.

Combine On-line Promoting with an Current Web site

If you have already got a web site for what you are promoting or enterprise, you may simply add ecommerce performance with out having to maneuver to a brand new platform or begin from scratch. That’s the primary promoting level of Ecwid in a nutshell.

What does this imply in observe? There are a pair methods to deploy Ecwid’s functionality in your web site.

The only possibility is a “purchase now” button you should utilize to promote your merchandise anyplace, from weblog posts and your private home web page to social media properties or wherever else you’d like. You’ll be able to customise the button to match your model type after which place it wherever you need with a easy code injection that you just paste into the positioning backend.

If you’d like greater than a “purchase now” button, you may place a complete storefront, product class pages, or single product listings onto your present web site. It’s simple to do on any content material administration system or web site builder, together with WordPress, Wix, Squarespace, and Joomla.

Your on-line retailer will robotically match the type of your present web site, so clients gained’t even understand that the 2 items are managed individually.

Screenshot of Ecwid integrations grid showcasing various compatible services and platforms.
Discover the seamless integration prospects with Ecwid and common platforms like WordPress, Wix, and extra.

Social Promoting and Promoting

On all of Ecwid’s paid plans, you may promote merchandise straight on Instagram, TikTok, Fb, Pinterest, Snapchat, and WhatsApp.

When you arrange your retailer and product catalog, Ecwid’s integrations with these channels robotically sync, so any updates you make seem throughout all of your channels straight away.

Ecwid additionally comes with built-in advertising and promoting instruments to spice up your attain through Fb, Google, Instagram, e mail, and extra. Plus, it combines your stock, gross sales, and advertising instruments in a single handy dashboard to make it simple to see what’s working, what isn’t, and what the clever subsequent step is.

Market Integrations

If you wish to promote on Amazon, eBay, or Walmart’s marketplaces, Ecwid makes it simpler than simply about every other platform. Handle stock and sync your retailer with all your vendor accounts. Similar to with social promoting, updates will occur in actual time so stock ranges and product particulars are all the time up-to-date.

Nevertheless, you’ll have to be on Ecwid’s Enterprise or Limitless plan and use both the Codisto or Koongo apps to perform this. These apps run between $24 and $29 further per 30 days. Though they promote eBay and Amazon as promoting factors of the Marketing strategy, it’s annoying that you need to pay much more to truly put it to use.

One-Web page Web site Builder

Ecwid gives a easy one-page retailer builder that you should utilize to construct one thing in minutes. Select from any of the 79 free templates to get began after which customise the design to match your model.

The drag-and-drop designer makes it easy sufficient so as to add or take away sections, change colours and fonts, swap out pictures, and the like. Whereas Ecwid’s customization choices are restricted on this regard, this device is right if you happen to simply want a primary, single-page storefront to stand up and working.

Take into account that you may’t add a number of pages or embody a weblog, amongst different limitations in comparison with full-featured ecommerce web site builders. Nevertheless, for a small enterprise wanting so as to add uncomplicated shopping for choices, the one-page web site builder will get the job carried out quick. You’ll have a helpful storefront up and working in virtually no time.

Ecwid site builder interface.
Design your dream on-line retailer with Ecwid’s highly effective and user-friendly web site builder.

Stock Administration

Ecwid contains a listing administration system on choose plans that seamlessly integrates together with your present web site. Rapidly add SKUs and enter product portions and variations with just a few clicks of your mouse.

Ecwid robotically retains observe of your inventory ranges, lowering portions when orders are positioned and growing them once more when gadgets are returned or canceled. You’ll be able to prolong this functionality with Ecwid apps for bulk enhancing, CRM integration, and achievement automation.

You additionally built-in choices for displaying “offered out” labels, opening pre-orders up as soon as a product reaches zero inventory, or enabling low-stock notifications so that you all the time know when it’s time to reorder.

Ecwid's inventory management interface.
Keep organized and observe your inventory ranges seamlessly with Ecwid’s stock administration interface.

Product Variations

When you want a straightforward technique to provide variations of your merchandise, Ecwid provides you a sublime resolution.

Product variations don’t rely towards your product restrict, so you may provide quite a few choices with out worrying about working into your Ecwid plan limits, even on the free plan. Provide completely different sizes, colours, kinds, add-ons, upsells, and extra, with distinctive product pictures to showcase every variation.

You may also set individualized pricing for every variation and assign distinctive SKUs to trace stock and transport particulars exactly. On paid plans, you unlock further fields for variations like checkboxes, textual content fields, file uploads for personalized merchandise, and dynamic variations that change based mostly on buyer enter.

Ecwid's inventory management interface with an example product.
With Ecwid’s stock system, you may add, edit, and observe merchandise in real-time.

Digital Recordsdata and Subscriptions

Ecwid gives choices for promoting digital downloads and subscriptions along with bodily merchandise. All of their paid plans let you promote or provide digital recordsdata, present playing cards, and providers, whereas higher-tier plans allow you to create and handle subscription-based choices.

Promote ebooks, on-line programs, images, music, memberships, and actually any digital services or products. Simply connect your recordsdata (as much as 25 GB every) to your merchandise and determine if you wish to restrict downloads or set expiration dates.

As soon as a buyer completes their buy, they acquire quick entry to digital merchandise. Ecwid streamlines the checkout course of by eradicating transport particulars, creating an ultra-fast shopping for expertise so your clients get what they paid for immediately.

For subscriptions, Ecwid provides you the pliability to simply accept funds on a schedule you outline, even integrating with Google Calendar so you may e-book appointments and let clients select their most well-liked date proper at checkout. Nevertheless, this function doesn’t really feel absolutely developed, because the calendar is solely separate and clients need to manually enter their most well-liked date and time at checkout.

100+ Fee Gateways

Ecwid gives their very own fee gateway, with extremely aggressive processing charges of two.6% + $0.30 per transaction for many main credit score and debit playing cards. Their gateway lets clients pay utilizing common digital wallets like Apple Pay and Google Pay, along with conventional card funds.

Nevertheless, Ecwid additionally integrates with over 100 different fee gateways must you choose to make use of a distinct processor. Massive names like Stripe, PayPal, and Sq. are included as choices, however Ecwid additionally companions with smaller localized gateways to higher serve clients from all around the globe.

Some gateways even allow you to supply installment plans for funds by way of providers like Klarna, or let you settle for cryptocurrency. Regardless of which gateway you select, Ecwid is PCI DSS Stage 1 compliant so you may really feel assured buyer information and transactions are safe.

Screenshot of Ecwid's payment gateways.
Enhance buyer belief and confidence with Ecwid’s safe and trusted fee gateway integrations.

Delivery Companions

Ecwid provides you entry to a number of transport carriers so your clients can select their most well-liked transport technique at checkout.

Set flat charges, provide free transport, or use real-time calculations based mostly on the bundle particulars. You may also outline particular transport zones with completely different charges relying on the place packages are being delivered.

On prime of that, you may leverage Ecwid apps for dozens of transport companions around the globe. Even when your most well-liked service isn’t included, you may nonetheless enter charges manually or use Ecwid’s transport API.

Ecwid additionally provides you the choice to print transport labels straight from their platform. Plus, past conventional transport strategies, you may present in-store pickup, native supply, or provide clients their selection of all the above.

Ecwid's shipment methods interface, providing a variety of options to manage and customize shipping preferences for your online store.
With Ecwid, you may tailor your transport choices to fulfill your clients’ wants.

The App Market

Ecwid sports activities a market of apps to increase the performance of their platform, with most add-ons in a position to be put in with just a few clicks. Some apps are free to make use of whereas others require a separate paid subscription.

Add options like retailer banners, popups, and countdown timers, discover options that will help you market your retailer through e mail, social media and search, or combine your retailer with dropshipping platforms, CRMs, transport administration instruments, and extra.

That being stated, the vary of apps is slender and we want extra of what Ecwid does have to supply had been accessible without spending a dime. On prime of that, most of the present apps have obtained low evaluations or haven’t been up to date in years, indicating {the marketplace} isn’t very lively. The shortage of high-quality free apps means you typically need to pay further to get the precise performance you need in your retailer.

Ecwid's recommended apps interface, showing a selection of third-party applications and integrations.
Ecwid’s really helpful apps to set your retailer up for progress and success.

Your Personal Branded Cell App

Ecwid gives {custom} cellular apps for iOS and Android, included without spending a dime with their annual Limitless plan or accessible for a one-time $590 charge on different plans. These branded apps match your Ecwid storefront and supply a devoted cellular expertise in your clients.

Ecwid builds the apps for you, dealing with all of the technical work required so you may launch your personal cellular app with out the huge funding of money and time sometimes wanted.

The cellular app syncs in actual time together with your Ecwid retailer, robotically updating merchandise, stock, and content material. Whereas practical, the apps a capability to customise them that will actually set them other than Ecwid’s friends.

Whereas Ecwid’s app supplies a great cellular purchasing expertise, however seemingly gained’t “wow” your clients, it’s an enormous edge to even be capable of get this in any respect from an ecommerce platform supplier. For a lot of shops, the cellular app is a big profit even with out granular management of the way it appears to be like or features. When you completely want superior options or design, you may pay Ecwid for additional {custom} growth.

Ecwid's mobile app interface, displaying a platform for managing and monitoring your online store on the go.
Handle your on-line retailer on the transfer with Ecwid’s cellular app.

Free Customization Hours

You’ll observed we’ve lamented among the lack of customization on the Ecwid platform. Happily, there’s a built-in approach round this.

Ecwid supplies free customization hours to assist carry your imaginative and prescient of an ecommerce retailer to life. Their Marketing strategy contains two free hours, whereas Limitless plans provide 12 hours of {custom} work from Ecwid’s builders. After your included hours are used, further customization time prices $100 per hour.

Ecwid’s builders can construct nearly any performance or design in your internet retailer that you can think of. And, they’ll deal with all the pieces, whether or not it includes creating {custom} analytics reviews, revamping your checkout course of, or something in between.

Simply present an idea in your perfect retailer, described by way of photos, sketches, or a written rationalization, and Ecwid will make it occur, constructing to your precise specs. This will prevent hundreds of {dollars} in comparison with hiring your personal builders.

How Does Ecwid Stack Up?

In comparison with its rivals, Ecwid greater than holds its personal. However, it’s definitely finest utilized when have an present web site and need a straightforward approach so as to add ecommerce performance to it. However if you’d like deeper capabilities (with out having to pay for add-ons and apps) and customization, considered one of our favourite options could also be a greater match for you:

  • Shopify – Greatest all-around ecommerce platform
  • Wix – Greatest for shops with fewer than 100 merchandise
  • BigCommerce – Greatest for giant inventories
  • Squarespace – Greatest for cornering a distinct segment market
  • Hostinger – Greatest worth for a full on-line retailer

Take a look at our full listing of the very best ecommerce platforms to be taught extra about them, what we like and don’t like, and the way to decide on the precise one for you.