Driving the Waves of Insurtech

This put up is a part of a collection sponsored by AgentSync.

The evolution of know-how in any business follows the same sample. Transformation doesn’t occur in a single day. Fairly, we see a development from infancy to maturity in the best way an business makes use of the tech at its disposal. On the similar time, the precise capabilities of know-how maintain progressing in order that what was “innovative” someday quickly turns into normal, and there’s room for the following innovation to take its spot as the newest and biggest.

In accordance with AgentSync’s Co-Founder and CEO Niji Sabharwal, the insurance coverage business is at an inflection level. As the foremost gamers within the business have reached a reasonable, baseline stage of digitization (expedited by the necessity of a more distributed, remote workforce thanks to COVID-19), the following wave of insurance coverage know-how (insurtech) can start to take maintain. We’ve seen this development occur extra shortly in different industries – hospitality is one instance – as insurance coverage know-how has so far simply scratched the floor of what’s potential.

There are a couple of causes insurance coverage lags industries like hospitality when it comes to tech adoption.

These embrace:

  • The well-established nature of the insurance coverage business (it has a historical past relationship again 1000’s of years, in any case!).
  • The fragmented nature of the business and the way it’s regulated, totally on a state-by-state foundation.
  • An absence of standardization in best-practices throughout the business: There are a nearly-infinite variety of methods of “doing issues” so long as the top result’s that they’re executed in compliance with laws.
  • The ageing (and shrinking) inhabitants of the insurance coverage business workforce, together with abilities and data gaps that seem as a whole era of business consultants retire.

However, the instances they’re a’changin’! No less than from what we will see from the vantage level of a fast-growing insurtech with an equal concentrate on guaranteeing easy compliance for insurance coverage carriers, companies, and MGAs and creating a contemporary, digital expertise to satisfy the wants of the rising insurance coverage workforce.

We sat down with our Co-Founder and CEO, Niji Sabharwal to debate the waves of insurance coverage know-how, the place the business is true now, and the place it could possibly be headed.

Wave No. 1: Digitizing current processes

“The primary wave of insurtech is generally about digitizing the processes that exist already. There are a couple of causes right here.

Firstly, digital processes can construct in redundancies and oversight to make it simpler for brand new and inexperienced customers to combine into the method.

Second, fundamental features in effectivity imply having the ability to do the identical processes with a leaner employees if crucial.

Third, a digitized insurance coverage course of, from underwriting to claims paying, might be repeated even throughout carriers, companies, or MGAs with much less have to faucet into inside legacy data bases.”


There are literally thousands of carriers, companies, and MGAs, and there’s not a single complete course of or system for the way everybody does enterprise. The insurance coverage business is extremely regulated – but notoriously inconsistent in these laws from state to state, that means every considered one of these 1000’s of insurance coverage organizations are following completely different guidelines and creating distinctive processes to perform the identical objectives.

As Niji factors out, merely digitizing current insurance coverage business processes has been transformative. For one factor, adopting digital processes inherently standardizes the best way a company runs. Every day duties can go from “the best way Martha has executed it for 25 years however nobody is aware of why” to a standardized and repeatable course of that anybody, even a brand new worker, can comply with and do. This turns into much more vital with the data that the median age of insurance agents is nearly 60, and the business faces a shortage of millenial and Gen Z talent.

“Now we have already began to see vital adjustments to the business simply by digitizing present processes, by exchanging faxed papers for signature to emailed pdfs and click-button agreements.

If taking the present course of and placing it into a pc can have such an impact, simply think about what the second wave of insurance coverage know-how will seem like.”


Wave No. 2: New use circumstances, transformative improvements for digital insurance coverage purposes

Because the 2022 InsureTech Connect (ITC) conference emphasised, insurance coverage know-how corporations are largely prepared to start out shifting previous the primary wave. But, since that is an rising period, understanding its implications is to enter a realm of hypothesis, the place we’re casting out into the longer term.

“For a second wave of insurtech, issues begin to actually get fascinating. To hazard a guess, that is the place the business might even see and really feel the affect of synthetic intelligence (AI). Some insurtech corporations are already doing this, utilizing big information units which are publicly accessible or purchasable to coach AI fashions and automate issues like underwriting and contract suggestion.”


Insurance coverage corporations utilizing enterprise intelligence as a part of an algorithm can act like a big service however with a small, environment friendly workforce. Once more, this forecasting could seem tremendous future-forward to insurance coverage corporations that also depend on handbook processes, however early adopters aren’t removed from realizing the advantages of AI, automation, and utility programming interfaces (APIs, that are like a coded doorway into an app).

“The second wave of insurtech will probably contain discovering new use circumstances for current applied sciences, experimenting, and realizing that what can work with 10,000 policyholders can even work with 1 million policyholders.

Creating scalable tech and becoming a member of instruments collectively by ‘chaining’ APIs will make all of those options simpler and environment friendly.”


Usually, the enterprise fashions inside a line of authority aren’t too removed from one another, not less than throughout the similar state or territory. Each life insurance coverage service or property and casualty service working in Ohio has the identical necessities for solvency and reserves. They’re usually working off the identical information for underwriting and constructing new merchandise. And, relying on the state, these companies may be set to related charges, or, as in the case of Connecticut health insurers, carriers may be held to the same ceiling for profit margins. Underneath these conventional laws and information units, enterprise fashions essentially look very related.

Because of this, a lot of the enterprise advertising and marketing – not less than at the moment – within the insurance coverage sphere is about differentiating a enterprise due to its branding, or its inside tradition, or within the non-insurance companies they provide along with their core product. However basically, most of the underlying potentialities of insurance coverage stay the identical. As Niji says, although, insurtech’s second wave will probably begin to change this, giving corporations a special edge primarily based on how they construct their contracts and use the information accessible to them.

“The second wave of insurtech will probably be an extended course of due to the fragmented nature of insurance coverage.It’s tough to construct consensus throughout so many corporations which are regulated by so many various authorities, and constructing one thing lean and complete is probably not an easy proposition.”


But, imagining the variety of areas that could possibly be impacted by rising tech is an fascinating proposition. Onboarding, commissions, compliance … there are such a lot of potentialities.

Wave No. 3: Mega insurance coverage?

Since insurtechs are barely getting into what we’d take into account the second section of innovation, casting projections to this point into the way forward for a 3rd wave is absolutely only a shot at nighttime. Who is aware of the place insurance coverage know-how will take us?

One hypothesis is likely to be that, as soon as chained APIs – a number of purposes, linked collectively and feeding info to one another in actual time – change into frequent throughout completely different corporations or in numerous strains of enterprise, there could also be some bigger mergers and acquisitions, with conventional long-term carriers vacuuming up smaller insurtechs. It appears probably that smaller items of know-how will be part of collectively to make a couple of monolithic business titans.

Alternatively, it could possibly be the other, the place smaller, extra aggressive corporations have the instruments to compete at a excessive stage whereas remaining tight and nimble.

Regardless, to some extent now we have the view {that a} rising tide lifts all boats: The insurance coverage business as a complete will proceed to profit from the technological improvements and digital transformations of its processes. Whilst we regulate “Massive Information” and keep cautious of defending weak populations from digital disruption that poses hurt, we will keep excited in regards to the methods insurtechs can enhance the business each for individuals who work in insurance coverage and its shoppers.

If you happen to’re excited to experience these waves with us, try how AgentSync Manage can help you flip a roadblock into an asset with our insurance coverage license compliance system. We’re right here for you in case you’re simply beginning to automate once-manual processes, or in case you’re able to think about the way forward for Wave 3 collectively.