Atomicon 2023: Overview and Takeaways

On Monday twelfth June 2023 I headed as much as Newcastle for Atomicon 2023. Having purchased my ticket again in November 2021 I had waited a very long time for the convention to lastly come round, but it surely didn’t disappoint. Carry on studying to search out her greatest takeaways and assessment of Atomicon 2023.

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Table of Contents

ATOMICON 2023: REVIEW AND TAKEAWAYS

Beginning in type – Mass TikTok dancing

Given the variety of enterprise house owners and entrepreneurs that head to Atomicon different good individuals resolve to do fringe occasions earlier than and after the official convention. A type of good individuals was TikTok advisor Penny Walker. She organised a mass TikTok dance problem, which meant I kicked off my Atomicon journey by dancing with 30 different enterprise house owners, proper in entrance of The Gateshead Millennium bridge.

Given I had gone to the convention alone it was a enjoyable technique to kick off the convention and meant I immediately had one thing to speak about. Oh and I received the prize for ‘high strikes’.

Take a look at the video right here.

@charellegriffith It’s no secret that I LOVE to bounce 💃🏾 And that TikTok stole my coronary heart yesterday 😍 So you might be prone to have seen me shifting my physique in a short-form video someplace (normally in a sequin quantity). However I get tremendous jealous after I see movies the place persons are dancing with different individuals as it’s one thing I not often get to do 👯‍♀️ Which I’d why I used to be so excited right this moment to kick off #Atomicon23 with a mass dance courtesy of @barbrusa_social It was soo a lot enjoyable to be outdoors within the sunshine dancing with different individuals. So how do you suppose we do? Remark under ⬇️ And if you’re up for making a video subsequent time you see me let me know! #Atomicon23 #BalticBoogie #dancersofTikTok #videomarketing #shortformvideo #dancer #dancelover #lovedance #marketer #dancelikenobodyiswatching #Newcastle #Gateshead #marketingstrategist #marketingmentor #marketingcoach #marketingconsultants ♬ original sound – Cost n’ Mayor

Takeaways from the classes I attended

The three A-Holes of E mail Advertising – Rob and Kennedy

Should you’ve by no means come throughout the dynamic duo that’s Rob and Kennedy then let’s say they aren’t your typical e-mail entrepreneurs. The main target of their session was on making extra gross sales out of your e-mail listing and to do that by appropriately segmenting your listing into three lists: Subscribers, Clients and Misplaced Clients. For every listing there was a particular goal and your whole emails are designed to fulfil that goal.

Largest takeaway: You should convert new subscribers to change into a buyer as quickly as attainable.

Unsleazy Funnels for Actual People to Take pleasure in – Melissa Love

On this session, Melissa speak about her personal expertise of constructing a enterprise and the way while she has a complicated 21-day funnel (that has been constructed over time), the true magic occurs by including in some ‘actual human’ into the funnel. She shared a number of the methods she provides in human components to the funnel resembling sending personalised movies to individuals and letting them straight WhatsApp her.

Largest takeaway: Automation buys you time, however why not use a few of that additional time to personally interact?

Ai Authority – Molly Mahoney

Ai is on the highest of most enterprise house owners minds in 2023 and in Molly’s session, she shared how she is utilizing Ai for content material creation and content material repurposing. The vast majority of the session targeted on content material creation and Molly shared how by including ‘your bizarre’ you possibly can make sure you don’t simply find yourself with generic Ai-generated content material that anybody else can submit.

Largest takeaway: To face out in a world crammed with Ai content material you’ve received to personal ‘your bizarre’ much more.

Past the Fundamentals: Superior Methods for AI-Pushed Content material by Rob Lennon

On this session, Rob shared his Content material Reactor course of. It is a course of that permits him to generate 1000’s of concepts for content material. He walked us by the method step-by-step highlighting key components of the prompts.

Largest takeaway: In a world the place a whole lot of content material concepts may be generated in lower than a minute the true talent is selecting which of them to maneuver ahead with and successfully enhancing them.

Tips on how to Rock LinkedIn – Lea Turner

My relationship with LinkedIn has modified drastically during the last yr and is now certainly one of my favorite locations to hang around on-line. Lea talked concerning the significance of being aware about who you do and don’t permit into your group, deal with discovering energetic customers to attach with and that nurturing belief takes time.

Largest takeaway: Deal with LinkedIn the identical approach you’ll a espresso bar at your favorite co-working area

Overview of Atomicon 2023

Usually I’m going to conferences and I’ll attend every little thing, however I had a unique method for this convention. As an attendee, you can watch replays so I made a decision I wouldn’t attend all of the classes, however focus extra on being with individuals. And oh my gosh, between the pre-events, pre-party, in-between classes and post-party I met A LOT of individuals

In line with the advertising and marketing, Atomicon is certainly one of Europe’s largest conferences and I can actually say I haven’t been a much bigger occasion within the UK for small companies. All over the place I turned I ran into somebody who I had spoken to on-line, however by no means met in particular person. For that motive alone I see Atomicon as a once-in-a-year expertise, which is why I booked my 2024 tickets straight away.

As you possibly can see there have been plenty of nice audio system and alternatives to study, however greater than that the vibe was superb. You cannot describe this as a stuffy enterprise convention. I imply the solar did shine vibrant in 2023 however actually it felt like a vacation!

That’s it! You’ve heard my assessment and largest takeaways from Atomicon 2023.

If you’re a small enterprise proprietor within the UK then you need to positively critically contemplate attending Atomicon in 2024. I’m an affiliate however as you’ve seen I totally loved 2023 and have already purchased my ticket for the Atomicon 2024.

>> You can buy a ticket here.