A Ardour for Health! Andy Gundlach rides the expansion observe

A Passion for Fitness! Andy Gundlach rides the growth track

Identify: Andy Gundlach

Title: President

Firm: Argent Firms

No. of items: 33 Anytime Health, 3 Basecamp Health

Age: 46

Household: Spouse Nichole, kids Aiden, 4, and Addy, 2 

Years in franchising: 17

Years in present place: 17

Andy Gundlach didn’t have entrepreneurial roots. However, he says, “I got here from a very good residence with good supportive dad and mom and so they let me be me.” That turned out to be somebody with an amazing love of individuals and a ardour for enterprise progress and improvement, one which’s now centered on health franchises. Gundlach, who had needed to be a private coach, is diversifying his franchise holdings with two health manufacturers and says he couldn’t be happier.

He has realized, nonetheless, that as a lot as he wish to be a hands-on operator who’s all over the place doing all the things, he merely can’t. As his unit depend has grown, so has his understanding that to develop extra he needed to delegate.

“I needed to be taught to belief my individuals extra—to allow them to shock me,” he says. “I used to be compelled to do it. I simply couldn’t function the best way I did, having my arms in all the things. Issues received’t at all times be excellent, however I’ve empowered an entire group of individuals, and I sleep higher at night time.”

Past that, Gundlach is aware of that the alternatives in health are plentiful and he desires to make the most of that. “There’s actually a lot alternative to develop, to seize extra of the market,” he says. His two franchise manufacturers complement one another, so for the second, he’ll be sticking with the health sector.


First job: Pizza Hut.

Formative influences/occasions: Changing into director of operations of Pizza Hut of Southern Wisconsin (PHSW), and Jim Williams, COO of PHSW.

Key accomplishments: At age 20, youngest individual in PHSW to win Restaurant of the 12 months. Three-time Anytime Health Franchisee of the 12 months, Madison, Wisconsin. Small Enterprise Govt of the 12 months 2020.

Greatest present problem: Discovering nice individuals!

Subsequent huge objective: Develop the corporate by strategic acquisitions. Develop by 50% over the following 5 years.

First turning level in your profession: Changing into an space supervisor at PHSW after I was 21.

Greatest enterprise choice: Opening my first Anytime Health membership in 2016.

Hardest lesson realized: Rent nice individuals and don’t get of their method an excessive amount of.

Work week: Typical enterprise proprietor—I’m in every single place!

Train/exercise: Six days every week. It’s my ardour!

Greatest recommendation you ever obtained: At all times do not forget that we’re within the individuals enterprise.

What’s your ardour in enterprise? Rising alternatives for my workforce.

How do you stability life and work? Encompass myself with nice individuals.

Responsible pleasure: Pizza!

Favourite ebook: The Experience of a Lifetime by Bob Iger.

Favourite film: “Star Wars.”

What do most individuals not find out about you? I’m an enormous “Star Wars” fan!

Pet peeve: Multi-tasking.

What did you need to be once you grew up? Private coach.

Final trip: Cruise to Bahamas, St. Maarten, and St. Thomas.

Individual I’d most wish to have lunch with: Jeff Bezos.


Enterprise philosophy: We’re within the individuals enterprise. Obsess about our clients and staff.

Biggest problem: Persevering with to search out nice individuals.

How do others describe you? Intense and really detailed.

How shut are you to operations? I spend time within the clients’ sneakers day-after-day in my gyms. I meet weekly with my key operators.

What are the 2 most essential stuff you depend on out of your franchisor? Future pondering and enhancing the model.

What I want from distributors: Nice service and truthful pricing.

How is social media affecting your enterprise? It has grow to be our number-one advertising avenue and lead supply, by far. We spend 90% of our advert price range on social media.

How do you rent and fireplace? Rent sluggish and fireplace quick.

How do you prepare and retain? Prepare the programs and develop the individual. Give autonomy for individuals to place their very own stamp on how they do their job inside our programs.

How do you take care of downside staff? Shortly and straight! Downside staff might be infectious.

Quickest method into my doghouse: Not taking possession or accountability.


How did Covid-19 have an effect on your enterprise? It was one of many hardest issues I’ve ever gone by, however now we’re a a lot stronger group. It uncovered our weaknesses and compelled us to have a look at each facet of our enterprise, each line on our P&L, and the way we function.

How have you ever responded? We made many strategic selections that not solely made our backside line higher, but additionally made our firm a greater place to work.

What adjustments do you suppose shall be everlasting? We minimize out a number of fats and purple tape from our financials. We will even maintain the adjustments we made to the staffing mannequin.


Annual income: $20 million.

2023 objectives: Add 5 new items.

Development meter: How do you measure your progress? The primary method we have a look at it’s year-over-year.

Imaginative and prescient meter: The place do you need to be in 5 years? Enhance income and items by 50%.

Do you’ve manufacturers in numerous segments? Why/why not? We’ve got two manufacturers, each in health. Health is my ardour!

How is the financial system in your area affecting you, your staff, your clients? We’re lucky to have a really robust financial system in southern Wisconsin, so the labor market is tight. 

Are you experiencing financial progress in your market? Sure!

How do adjustments within the financial system have an effect on the best way you do enterprise? Our financial system is powerful, however due to so many value will increase, we did make a worth improve on new membership gross sales.

How do you forecast for your enterprise? We have a look at 12-month historical past, present tendencies, and present native aggressive panorama.

What are the perfect sources for capital growth? We put aside 10% of earnings for cap ex, and now have nice native financial institution partnerships.

Expertise with non-public fairness, native banks, nationwide banks, different establishments? Why/why not? We’ve got nice native financial institution relationships. We’ve got seemed into non-public fairness, and which may be a chance to speed up progress sooner or later.

What are you doing to maintain your staff? Have interaction with them, present alternatives, and permit them to essentially make their mark on the enterprise. Guarantee alternatives for profession and monetary progress.

How are you dealing with rising worker prices (payroll, minimal wage, healthcare, and so on.)? We’ve got needed to make a small worth improve on new memberships.

What legal guidelines and rules are affecting your enterprise and the way are you coping with it? Not likely any obstacles for us.

How do you reward/acknowledge top-performing staff? We do an annual awards celebration for our 200 staff and provides out many awards for efficiency. We additionally proceed so as to add management positions as we develop.

What sort of exit technique do you’ve in place? I plan to proceed to function my enterprise for no less than 10 extra years. I’m having an excessive amount of enjoyable and now have such an excellent workforce.